If you're starting a new business, or even if you've been around for awhile, it's important to work on your website's Search Engine Optimization (SEO). Maile Ohye, a Developer Programs Tech Lead for Google's Search and Webmaster Tools Team, just released a video discussing some of the key initiatives that any business, not just a startup, should consider.

The video covers many topics in just 10 minutes but some of the key take aways are:

• If you're looking to rank high in a few keywords, try to keep your website under 50 pages so you can remain focused
• What are 301 Redirects and when should you use them
• Using Google's Webmaster Tools for SEO
• Following Webmaster Guidelines
• Directing your audience with useful Call to Actions
• Best Practices 

One thing that was really great to hear Maile say is to avoid shady so-called SEO Experts. 

"If they guarantee any rankings it is too good to be true."

We always tell our friends and clients to avoid hiring a SEO expert unless they come highly recommended from a friend or colleague.