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Below is a short video clip of Apple CEO Steve Jobs from 1997, introducing the TBWA/Chiat Day produced "Think Different" campaign with an unattributed quote from poet Jack Kerouac:

“People who think they are crazy enough to change the world, are the ones who actually do.”

Some people believe that Apple needs to get back to these roots by supporting all of the developers who truly are thinking differently but who are having a hell of a time getting their apps approved for seemingly no reason.