Blog posts page 2

From time to time we'll be posting articles and other information that we find interesting and that we think many of our visitors such as yourself might find beneficial.

Thursday, October 25, 2012

Best Practices When Naming Files for the Web

adobe document file iconDid you know that when you name files for the web that you should follow a slightly different formula then when you name files for your computer?

When preparing documents or photos to upload to your website, the best way to name your files is to make sure that you do not have any spaces in the file name. The reason for this is because if you have spaces in your file name, then the URL string to your directory becomes very messy. Instead of using a space to separate the words, you should use an underscore ( _ ) or a dash ( - ) .

File Naming Examples For the Web - Right & Wrong Way

If you upload a document to your website and replace the spaces with underscores in the file name, example "the_name_of_my_file.pdf”, the URL string would look like the first example below. But if you upload a file to your website with spaces in the name, example “the name of my file.pdf”, the URL string would look like the second example below. 

  1. http://tastycms.com/file/the_name_of_my_file.pdf
  2. http://tastycms.com/file/the%20name%20of%20my%20file.pdf

It's important that the URL string is clean and easy to read. This especially comes in handy when you make files such as brochures and information packets available for download on your website. What if you wanted to email the link directly to someone? Based on the 2 examples listed above, the first URL string reads better and is clearer.

Please note that the file name should be all lower case letters. Additionally, the file name should be a short description containing key words of the file.

If you are going to submit your URL for tracking purposes, it is best to make sure that the URL is clean and friendly before you start this process.

Recap of the Best Practices for Naming Files on the Web

  1. No spaces in the file name
  2. No symbols or special characters
  3. Letters should be all lowercase
  4. File name should be a short description containing the key words of the file

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Tuesday, July 3, 2012

Google's SEO Tips For Startups

If you're starting a new business, or even if you've been around for awhile, it's important to work on your website's Search Engine Optimization (SEO). Maile Ohye, a Developer Programs Tech Lead for Google's Search and Webmaster Tools Team, just released a video discussing some of the key initiatives that any business, not just a startup, should consider.

The video covers many topics in just 10 minutes but some of the key take aways are:

  • If you're looking to rank high in a few keywords, try to keep your website under 50 pages so you can remain focused
  • What are 301 Redirects and when should you use them
  • Using Google's Webmaster Tools for SEO
  • Following Webmaster Guidelines
  • Directing your audience with useful Call to Actions
  • Best Practices 

One thing that was really great to hear Maile say is to avoid shady so-called SEO Experts. 

"If they guarantee any rankings it is too good to be true."

We always tell our friends and clients to avoid hiring a SEO expert unless they come highly recommended from a friend or colleague.

SEO for startups in under 10 minutes

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Monday, May 21, 2012

CD & DVD Recycling

According to the CD Recycling Center of America, “Each year, billions of CDs and DVDs are manufactured, while millions of these discs end up in landfills and incinerators.”

Over the years, I had collected unwanted CDs and DVDS with the intention of recycling them so that these discs would not end up in the garbage. I did a little bit of research and I was thrilled when I came across this CD & DVD recycling website.

The CD Recycling Center of America’s website makes it very easy for you to recycle your old CDs and DVDs. By clicking on the recycle now page, you can search by state for the best location to mail your discs to.

This service is free of charge except the cost of the shipping box and postage. They do accept donations via PayPal so I made a small donation to support their organization.

This organization works with more than just individuals/households. Below you will find additional programs they offer:

  • Schools
  • Libraries
  • Musicians
  • Recording Studios
  • Radio & Television
  • Duplicators/Replicators
  • Small Businesses
  • Recycling companies

For more information about the above categories, please visit the programs page of their website and click on the section that pertains to you.

You can also find the CD Recycling center on Facebook and YouTube.

“When not recycled properly, discs will last forever in a landfill or emit harmful gases into the atmosphere from an incinerator.” - CD Recycling Center of America

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Monday, February 20, 2012

A Quick Intro to Heading Tags

The words that you choose when writing for your website are extremely important. There are a lot of factors that go into optimizing your content for both search engines and your intended audience. If your content is written in a way that appeals more to how the general population reads then you can run the risk of being overly simple; if you write with an emphasis on search engine optimization (SEO) then you can come off as too robotic. You need to delicately weave keyword density with story telling. Don't be alarmed if you struggle at first with finding your voice and style. Like most things "practice makes perfect" and so the more content you write for your website then the better you'll get at it.

There are literally hundreds of tips and tricks to writing for the web. We just mentioned a few of them without even scratching the surface. Fortunately, just as with our blog post A Quick intro to Meta Keywords, Meta Description and the Title Tag there's still more that you can do with your existing content to ensure that it is search engine optimized as well as easy and fun to read.

A Wall Of Text

The web provides an easy way to indicate content hierarchy. Large sections of text can be written in paragraphs using the HTML <p> tag.

Code Sample

<p>Cupcake ipsum dolor sit amet. Faworki muffin fruitcake halvah carrot cake pie brownie apple pie. Danish tart macaroon pie cookie powder caramels icing. Sweet roll lollipop liquorice caramels wafer cookie.</p>

Heading In The Right Direction

Thankfully there exist six HTML tags that are nearly identical yet instantly provide the sort of context and order that both readers and search engines can easiy parse and understand. These are known as Heading Tags. Heading tags are written as <h1> through <h6> like this:

Code Sample

<h1>Heading 1</h1>
<h2>Heading 2</h2>
<h3>Heading 3</h3>
<h4>Heading 4</h4>
<h5>Heading 5</h5>
<h6>Heading 6</h6>

Generally speaking, heading tags should be used in a hierarchical order with an H1 tag at the top of your content and H2-H6 tags used to chunk content together. If you think of it as writing an outline for a book you'll be able to see where and how heading tags should be used.

You should use heading tags to break up large paragraphs of content, and to denote when you are moving from one thought into another. The physical act of breaking up the content on a page makes for easier reading by giving the reader a chance to pause and reflect on what they just read. It also provides a great way to skim through the content of a page. Clear, concise headings can give the visitor context; they make it much easier to find key concepts when scrolling through a page.

Fun tip: the Dummy Text on this page, also known as Lorem Ipsum, was generated using Cupcake Ipsum. If you're ever in need of some filler text for a design or example check it out.

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Tuesday, February 14, 2012

Insync

I'm always looking for ways to stay on top of my documents and to keep everything organized.

So I just downloaded and installed Insync on my computer. It's like Dropbox but for your Google Docs. It stores a local copy and keeps the files in sync across multiple computers. If you are already using Google Docs, this application may be a good tool for you.

insync

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Sunday, February 5, 2012

Featured Project: Website Design & Development

Bianco Law Homepage

Tasty CMS recently completed work on a new website for Bianco Law, the Syracuse, New York law firm of Randi Bianco. Randi's team approached us to develop a website that would make it easy for potential clients to learn more about the services they provide. They also wanted to make it very simple for visitors of the website to contact them.

We built a very compelling home page with clear navigation to each of the main areas of law that Bianco Law Office specializes in. Along with a large search box in the top-right on every page of the website, it's easy for visitors to find exactly what they are looking for. To steer potential clients onto specific pages we focused on three main call-to-action areas on the home page. With notable images and descriptive text, the call-to-action boxes really stand out.

To make it straightforward for people to contact the office we added the address and phone number to the footer of every page. And to make it even easier to contact Randi we included a brief contact form on all of the pages. We wanted to ensure that no matter what web page you were on contacting the office was the most painless thing you could do.

The website has a soft grey background which frames a dark central area; the light text is easy to read. To help soften the look, strong colorful photos were added into the header. 

We invite you to visit their website, take a look around and tell us what you think!

Joe Tolhurst, Felasco and Cuomo - Attorneys at Law, PLLC

Joe Tolhurst, Felasco and Cuomo - Attorneys at Law, PLLC

I really can’t say enough good things about the entire experience. Working with Tasty CMS was wonderful. The step by step guidance and quick responses to questions and changes are something you don’t see in the web development field these days. By working with Amy & Ed, I am astonished by how quickly we were able to revamp an entire website from start to finish. Kudos to the one on one training as well. It was simple and easy to follow and it took virtually no time at all.

Everything from start to finish was great. The entire process was simple to follow and easy to implement. I would have to say the best part of "Team Tasty" is the flexibility of their time and features of the content management system.

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